Chances are the agents you met with before listing (you did meet with more than one, didn't you?) demonstrated their commitment to online marketing and you chose an agent who takes online marketing very seriously. Now that you've listed, it's time for further due diligence. Today, online marketing sells houses, but somehow, there are still hundreds of listings in every major city that receive a failing grade on their online presence, once the home has actually been listed. Make sure yours isn't one of them.
Pictures are critical. Not one or two, but at least a dozen, preferably more, that show the home in the best possible light. In focus, well lighted, pictures sell houses. No pictures of dirty dishes or the trash area, please. Pictures of the neighborhood are good too.
Listing descriptions that may bemuse buyers, but would befuddle and even anger the homeowner are common. Start with no description, misspelled words, etc. A description of clearly the wrong house or which says, "this place is a mess," are out there and won't get your house sold.
Sometimes, the problem is a glitch along the production chain that it takes to get a property marketed online; other times agents just aren't bothering to do the job right. It’s free for you, the seller, to hop online and see how your home is presented online; the same listings, virtual tours, and property websites that buyers will see. And it’s often the only way these glitches will get caught, brought to the agent’s attention and rectified. If you can't find your home online, chances are no one else can either.
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